The great explorer of the truth, the master-builder of human happiness no one rejects dislikes avoids pleasure itself because it is pleasure but because know who do not those how to pursue pleasures rationally encounter consequences that are extremely painful desires to obtain.
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2016
Launched
Our F&B journey began with a simple idea - to fill the then market gap in modern Indian QSR space and bring hygienic, value-for-money, authentically flavorful Punjabi food in a dhaba-style format, inspired by the highways of North India. That inspiration lives on in our tagline: “From the Highways of North.”
2018
Launched
Our second venture was born from the idea of serving value-for-money Indo-Chinese food, but with a more organized and professional touch. This led to the creation of Asian Meal Box, which we fondly refer to as 'AMB' within our team.
2018
Launched
In the same year, we also expanded Norfest by launching its first multi-tenant corporate QSR, the brand's second overall outlet, at the prestigious Sattva Knowledge City campus, right in the heart of Hyderabad.
2019
Launched
Anticipating the early rise of the cloud kitchen trend, we launched Norfest's first-ever cloud kitchen in 2019, expanding our reach beyond dine-in and corporate spaces.
2019
Launched
That same year, we introduced a new brand to our portfolio: All Day Paratha (ADP) - a celebration of India's beloved comfort food. ADP offers a wide variety of new-age parathas reimagined for the modern palate.
2021
Launched
By 2021, with a growing portfolio of diverse brands operating independently across various formats, we saw the opportunity to unify our strengths. This led to the creation of our first true "Multi-Brand Cloud" kitchen, fondly called MBC Bringing all our brands under one roof allowed us to streamline operations, enhance customer experience, and scale more efficiently, marking a significant milestone in our journey.
2022
Deal
Recognizing our strong performance and brand potential, a well-funded F&B cloud startup acquired the online rights to our Asian portfolio, with an ambitious vision to scale it to 250+ cloud kitchens across the country.
2024
New Avatar
2024 was a landmark year for us, as we relaunched "Asian Meal Box" in an all-new avatar. With a completely overhauled menu and refreshed brand experience, this marked the debut of our first-ever AMB QSR, launched in April 2024 at Raheja Mindspace, Hyderabad.
2024
Launched
Building on the above momentum, we expanded further by opening our second AMB cloud kitchen in August 2024, strengthening our footprint and operational capabilities.
2025
Mascot Launched
AMB Mascot ‘Bagha’—a cute little baby tiger symbolizing the freshness and vibrancy of our brand—was officially launched.
"A small step in our journey, a giant leap in our brand's identity."
